We established clear goals for long-term success together
Role: Product Owner, UX Mentor, Accessibility Specialist
Project Overview
The project aimed to overhaul Euromaster's back-office system to enhance efficiency, sales, and customer service operations. Key goals included increasing sales, reducing costs, improving data quality, and modernizing the user experience.
Outcomes
Outcomes
Efficiency: Streamlined order placement, invoice processing, and data management.
Data Integration: Consolidated data from multiple sources into a consistent, reliable system.
User Experience: Delivered a modern, intuitive interface, improving overall user satisfaction and engagement.
Other: Decrease cost, waste, and manual labor in sales and customer service, Improve data quality and provide sales analytics, Introduce modern user experience, Improve back-office systems efficiency
In-depth research – understanding the customer and user needs first
We conducted extensive interviews with owners and employees to gain a deep understanding of their work processes, devices, routines, usage times, pain points, and all actors involved. By analyzing these factors, we were able to identify key areas for improvement.
)Utilizing Event Storming and Domain-Driven Design (DDD), we mapped out edge cases and refined our approach to ensure the solution met all user requirements effectively. This thorough investigation allowed us to design a system that is truly aligned with the needs of its users.
)Utilizing Event Storming and Domain-Driven Design (DDD), we mapped out edge cases and refined our approach to ensure the solution met all user requirements effectively. This thorough investigation allowed us to design a system that is truly aligned with the needs of its users.
Key Adaptations
Mobile Interface:
Ease of Use: Simplified the process of adding tire sets with buttons for adding 2 or 4 tires in ready-made sets.
Efficiency: Optimized for quick, on-the-go usage.
Tablet Interface:
Primary Tool: Tailored for sales representatives who frequently use tablets, enhancing their workflow.
User-Friendly: Intuitive design for efficient order management and client interaction.
Desktop Interface:
Client Access: Designed for customers to browse products and visualize tires and rims on vehicles.
Detailed Visualization: Enhanced product display and customization options.
During our comprehensive cross-departmental discovery phase with Euromaster, we thoroughly analyzed and enhanced their product and customer management processes. This close collaboration enabled our team to deliver a highly impactful solution.
We developed a custom Laravel-based platform featuring a modern React-based interface, designed for efficient order placement, invoice processing, and more.
The system integrates data from multiple sources, providing a unified and consistent information source for both buyers and sellers, thereby streamlining their operations and improving overall efficiency.
We developed a custom Laravel-based platform featuring a modern React-based interface, designed for efficient order placement, invoice processing, and more.
The system integrates data from multiple sources, providing a unified and consistent information source for both buyers and sellers, thereby streamlining their operations and improving overall efficiency.
